Business Action Group

To persuade people to follow him, you need to appeal to their interests, communicate with them effectively and convince them of his vision, all of which are part of an effective negotiation. This is important:

1. Lead according to interest: Most people do not follow the leaders for their charisma, position, vision or any other concept of leadership but for reasons of interest. Some for money, others by their race, others for networking … but they all have their reasons. Never forget that.

2. Communicate persuasively: Most people have their own interest as it becomes important to communicate persuasively in meeting the individual concerns, interests, and styles.
3. Negotiate thinking in the organization: corporate vision must be the basis for negotiation as to negotiate on the basis of it.