Business Action Group

As part of the meeting  NokiaTalk happened last May, bloggers and experts involved designed the decalogue with the 10 golden rules of Social Media, which may well serve as a guide to success in the network, especially when use social networks, Twitter, Facebook, MySpace, Orkut and others-as a tool to disseminate a brand or business:

1. NO SPAM! Or in other words, no unsolicited information bomb left and right. No successful company has engaged in such practices.
2. Communication should be based on interaction rather than information. One characteristic of web 2.0 is the feedback messages, in a two-way content.
3. Know your blogger. For a company it is vital that the Community Manager is aware of the languages, codes and behaviors of the network to transcribe the marketing messages that seeks to sow in the public and potential customers.
4. It is essential that the network is known to want to use. Whether Twitter, Linked In, My Space or Twitter, among many emerging networks is vital to knowing how to differentiate their potential.
5. Use a common language. It is necessary to depart from the technical terms to get closer to users.
6. Do not buy fans. If you bring a message, you will ensure an audience without resorting to databases of “customers.” Moreover, the number of followers of a Twitter account and Face book does not directly determine the influence online.
7. Do not sell yourself. If we do not know a product, do not patronize among your followers.
8. Accept the dynamics of networks. As in the game of “telephone corrupt”, a message could go changing rapidly, so you should be able to respond to unexpected questions and / or adverse reactions.
9. Use the Pareto law. Concentrate on getting 20% of fans who spread a message that reached 80% of the universe.
10. Be creative, innovative and persevering. To be able to differentiate in the vast world of the network, it must be original, interesting content always generate your audience constantly and different.