Make no mistake in your marketing plan, to distinguish who uses the product and who buys the product. There are a number of elements and techniques you should learn if you want to carry on any business idea.

It is as if you were a fan of the paintings and had all the passion and desire to paint a picture, that passion is of no use if not before learning some techniques for painting and what brush to use, how to combine colors, what I can paint surfaces just to name a few.
Exactly the same goes with business. Many people fail because they have a great idea and think that is enough since heard somewhere that passion is everything.
The truth is that you must also learn some techniques for doing business minimum. It is very important that you buy some books on business or attending free business courses or try to investigate on the Internet. Learning these techniques you will avoid making mistakes that can cost thousands of dollars.